One of India’s emerging home décor online store, Skycandle.in recently announced that it has successfully achieved its break even by hitting big sales targets in India and reached its stage of operational profitability in the financial year 2016-2017. In an age, when Indian startup companies are struggling to get their feet into the retail market, it is a significant achievement on the part of Skycandle.in to cross this break even phase in Indian ecommerce sector this financial year.
Backed by GPA group, the company is currently serving 3000 orders on a daily basis. Vivek Agarwal, the Chairman, GPA Group believes “Skycandle.in looks very promising and has managed to achieve break even phase in quarter 1’’. He firmly believes in the fundamentals of the company and motivates the entire team in moving forward.
Break even, an important analytical tool predicts the future of a company. This break-even is a juncture when a company enjoys no profit no loss, which indicates that it has covered all the expenses, incurred since its inception and has generated enough revenue to manage its ongoing expenses. It is only when a startup crossed this level, profit starts pouring.
The major part of its revenue comes from selling home décor products to different customers online across the country via its own website, as told by its co-founders Gaurav and Aditee who created this start up in 2015 to cater home décor needs of common Indians and went on to conquer the retail market via the digital medium.
“We are currently preparing ourselves for the festive season and targeting an average order book of 3500 on daily basis” as told by Gaurav Garg, Founder and MD Skycandle.in. The startup has already expanded and operating pan India on 19,000 pin codes. The top level management of Skycandle.in believes in the strength of skilled labor and considers their team as their most valuable asset.
A factor contributed to the growth of Skycandle.in is that it never spent money on flashy marketing display, advertisements and other promotional mediums, rather it tried doing over the last one and half years was making quality home décor items available for common people. They believe in delivering quality goods and best price to their customers at any circumstance. Now, Skycandle.in is looking forward to double up its revenue by the end of this fiscal year.